Mastering Sponsor Sales
Assessing, Packaging, Pricing and Pitching Sponsorship

 

A Day-Long CFEE Professional Development Seminar

 

Presented by Bruce L. Erley, APR, CFEE
President, Creative Strategies Group
Denver, Colorado

 

What are the mistakes and myths many event organizers make in selling and servicing sponsorships to corporations?  This day-long presentation will help you know what to do before you make the sales pitch that will significantly improve your chances for success, as well as the essential elements of service and fulfillment to assure that they keep coming back.

 

Presented in seven parts, this seminar will provide you with the nuts & bolts of conducting an inventory of your event’s sponsorable assets, designing and pricing compelling sponsor packages, preparing top notch proposals and providing the activation and fulfillment to assure your sponsors’ success. Detailed seminar outlines will be provided and many examples will be used in this informative, but upbeat presentation.

 

Session One:                   
Understanding Sponsorship (30 minutes)

 

Session Two:                   
Inventorying & Auditing Your Event for Sponsorship (60 minutes)

 

Session Three:                 
Assembling Sponsor Packages (60 minutes)

 

Session Four:                  
Valuing Sponsorship Packages (30 minutes)

 

LUNCH

 

Session Five:                   
Creating Proposals That Sell (60 minutes)

 

Session Six                      
Finding Sponsors – Creating A Prospect List (60 minutes)

 

Session Seven:                
Sponsor Service and Fulfillment (60 minutes)