The Burning of Zozobra

Show off your Zozobra pride in style with this forest green trucker hat. Featuring Zozobra’s iconic menacing eyes and bold embroidered logo across the front, this cap is the perfect way to celebrate Santa Fe’s most legendary tradition. The structured front panel pairs with breathable black mesh backing for all-day comfort, while the adjustable snapback ensures a perfect fit for any head size.

Whether you’re at Zozofest, the burning, or just out and about, this hat keeps the spirit of Old Man Gloom alive while giving you a sleek, versatile look. Durable, comfortable, and unmistakably Zozobra—this is a must-have piece of merch for any true fan.

Celebrate 101 years of burning away gloom with the Zozobra 2025 Steampunk Bandana! This special anniversary design fuses classic Zozobra imagery with bold steampunk-inspired gears and details, symbolizing a new era of creativity and renewal after the 100-year milestone.

Crafted from soft, breathable fabric, this 22" x 22" bandana is perfect for wearing, framing, or collecting. Whether you tie it around your neck, use it as a head wrap, or display it proudly, it’s a standout piece that captures the spirit of innovation and tradition that defines Zozobra.

Wherever your day takes you, the Zozobra Tote Bag is ready to go along. Its sophisticated yet understated design makes it a stylish companion, while the roomy interior provides ample space for all your essentials. Whether you're hitting the trails, running errands, or tackling a project, this tote is built to keep up with your adventures.

Celebrate the spirit of Santa Fe’s iconic Zozobra festival with the Zozobra Clear Drawstring Backpack—a stylish and practical accessory designed for both convenience and compliance. Crafted from durable, PVC-free clear vinyl, this lightweight backpack ensures quick access to your essentials while adhering to clear bag policies at events and venues.

Bring the fiery spirit of Zozobra wherever you go with this bold Red Zozobra Tumbler! Featuring the classic silhouette of the Old Man Gloom in crisp white, this tumbler is perfect for keeping your drinks hot or cold while showing off your Santa Fe pride.

Crafted from durable stainless steel with a comfortable handle and reusable straw, it’s designed for both daily use and festival season. Whether you’re sipping coffee on the go or staying hydrated during the burn, this tumbler keeps your drink at the perfect temperature and your spirits high.

Keep your essentials close while showing off your Zozobra pride! The Zozobra Red Tumbler Pouch is the perfect companion for your favorite drink on the go. Designed to attach securely to your tumbler with durable Velcro, this handy pouch makes it easy to carry small items like your phone, keys, ID, or cash—no more juggling or digging through your bag.

Made from sturdy, lightweight material in a bold Zozobra red, it features the official Zozobra logo for a touch of festival spirit. Whether you’re headed to work, the gym, or Old Man Gloom’s big night, this pouch keeps your must-haves right at your fingertips.

Crafted from durable, high-quality material, it’s perfect for holding keys, ID badges, or event passes securely while showing off your Zozobra spirit. The vivid flame design and Zozobra logo make it a must-have accessory for fans and collectors alike.

EMBRACE THE UNEXPECTED: At the center of this years 24" x 30" poster stands Zozobra, iconic yet transformed. Encased in a magnificent steampunk-inspired coat, the garment is a masterpiece in itself, featuring vibrant colors & a special appearance from the Fire Spirit! 

This steampunk rendition of Zozobra not only celebrates the old and the new but invites viewers into a fantastical world where anything is possible. This poster isn’t just art; it’s an invitation to dream beyond the mundane and dance alongside the sparks of creativity. Get yours today!

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Celebrate bold artistry with our Zozobra Earrings, hand-crafted from vibrant seed beads. Each pair is a one-of-a-kind creation, inspired by the spirit of Zozobra and the beauty of individuality. Due to their handmade nature, no two pairs are exactly alike—giving you a truly unique piece every time.

Every set is carefully packaged individually, making them perfect for gifting or treating yourself. Add a pop of color and culture to your look with these distinctive, limited-edition earrings.

Add a touch of festive flair to your Crocs with our Zozobra-themed Croc Charms! These charms bring a unique blend of tradition and fun to your favorite footwear. Each charm is designed to snap securely into place, letting you showcase your love for the iconic Santa Fe celebration in style. 

Bring the spirit of Santa Fe’s most iconic tradition to game night with our Zozobra Playing Cards. Measuring the standard 2.5” x 3.5” size, this full deck features a striking jumbo poker face for easy readability during play.

Perfect for collectors, card players, and fans of the annual burning of Zozobra, these cards blend tradition with fun in every shuffle.

Whether you’re hosting poker night, practicing card tricks, or simply want a unique Santa Fe keepsake, this deck is a must-have!

Take the fun of Zozobra wherever you roam! The Zozobra Tic Tac Toe On-the-Go set is a charming, portable game that brings classic entertainment to any adventure. Packaged in a convenient drawstring bag, it includes beautifully crafted wooden X’s and O’s for a natural, timeless feel.

The front of the bag features the iconic Zozobra logo, proudly showcasing the spirit of Santa Fe’s famous festival, while the back is printed with a ready-to-play tic tac toe board—just grab your pieces and start the game anytime, anywhere.

Perfect for travel, picnics, or family gatherings, this eco-friendly, reusable game set makes a wonderful keepsake or gift for festival fans of all ages.

Dive into the dazzling world of Zozobra with this 1000-piece puzzle! Featuring vibrant colors and intricate details, the puzzle captures the essence of the legendary Zozobra. Watch as the iconic, towering figure comes to life, surrounded by the festive atmosphere, and cheering crowds. Whose gloom is this wise old owl carrying? Perfect for puzzle enthusiasts and Zozobra fans alike, this piece promises hours of engaging and imaginative fun. Get ready to assemble a masterpiece celebrating tradition and creativity!

Add some bold New Mexico flair to your collection with this one-of-a-kind steampunk roadrunner sticker! Featuring the state bird decked out in vintage aviator goggles, gears, and metallic accents, this design blends desert spirit with industrial style. Its vibrant feather proudly showcases “505” along with the Zozobra name, making it a perfect tribute to Santa Fe’s legendary tradition.

Durable and eye-catching, this sticker is great for water bottles, laptops, notebooks, or anywhere you want to show off your Zozobra pride with a creative twist. A must-have collectible for fans who love a mix of local culture, steampunk artistry, and Old Man Gloom vibes.

🔥 Add a touch of vintage-meets-futuristic flair with our Zozobra Steampunk Sticker! Featuring intricate details like a gear watch, a classic top hat, and industrial-style rivets, this sticker embodies the perfect blend of old-world charm and mechanical innovation. Whether you're decorating your laptop, water bottle, or journal, this high-quality, durable sticker is a must-have for steampunk and Zozobra fans alike.

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This profusely illustrated book tells the story of Zozobra, Santa Fe's 100-year-old, 50-foot-tall effigy known as "Old Man Gloom." The annual "Burning of Zozobra" event is a cherished community tradition marking the start of the annual Fiestas de Santa Fe. The effigy Zozobra represents gloom, anxiety and anguish, and the community is invited to project all their personal glooms onto the gloom-monster, which is publicly burned each year to extinguish Darkness and bring Light into their lives.

Produced for the Zozobra Centennial in 2024 and published by the Kiwanis Club of Santa Fe (the event sponsor since 1964), this book presents a comprehensive history of Zozobra, the meaning of the "Pageant of Gloom and Joy," and the cultural connections to the community of Santa Fe, New Mexico. Started by painter Will Shuster and his artist friends to liven up Fiestas, Zozobra is now inextricably linked to Santa Fe's identity and culture. Using historic and contemporary photographs, "Zozobra and Santa Fe" shows how the Gloom Monster has changed over the years, from a 6-foot-tall backyard party effigy in 1924 to 2024's giant marionette on a city park hillside.

Scores of photographs from the archives of the New Mexico History and Art Museums -- along with historic material from New Mexico Magazine and the Santa Fe New Mexican (local newspaper) -- show a rich history of this weird and wonderful tradition, a ritual of renewal that has stimulated the imaginations of the creative Santa Fe community for a hundred years.

"Zozobra and Santa Fe 1924 - 2024" answers these questions (and many more):

How did a 50-foot monster named Zozobra come to be celebrated (and burned) each year in Santa Fe, New Mexico, the “City of Holy Faith”?

What is it about “Old Man Gloom” -- this beloved, scary, slightly goofy yet powerful effigy -- that has endeared itself in the hearts and minds of Santa Feans for a hundred years?

The author, Daniel Clavio, is a long-time Santa Fe resident and former member of the Kiwanis Club of Santa Fe.