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On Friday, October 3, 2025, Atlanta’s culture and community will collide in the best way possible: on skates, in style, and for something that truly matters.

Welcome to Mr. Atlanta’s Roller Ball—a signature fundraising event benefiting the AJ Terrell Jr. Foundation. Hosted at Mercedes-Benz Stadium, we’ve transformed the typical gala into a skating experience that is colorful, nostalgic, and unapologetically Atlanta.

Guests will trade stilettos for skates and tuxedos for tracksuits—creating an electric, culture-forward atmosphere unlike anything the city has seen.

What’s on deck?

  • Professional roller-skate showcases
  • Open skate sessions to ATL’s hottest DJs (Trap, R&B, Old School)
  • Southern sips & bites
  • The Lemon Pepper Lounge for VIPs and tastemakers
  • Silent auction featuring curated experiences and premium items
  • And an opportunity to roll bounce with some iconic ATLiens

 

Why Partner with Us for Roller Ball 2025?

This isn’t just an event—it’s a statement. We’re inviting mission-aligned brands to support one of the gala season’s most anticipated events, blending culture, community, and purpose in an unforgettable night that will remind you why you love this city.

Your contribution doesn’t just put your logo on a t-shirt--it fuels a movement.
Since our launch, the AJ Terrell Jr. Foundation has:
Served over 1,200 youth through academic coaching, leadership development, and mentorship programs
Reached more than 1,700 community members through activations like Crownucopia and Cheesesteaks for Change
Delivered impact through partnerships with leading organizations like the Atlanta Mission and 100 Black Men of Atlanta

When you partner with us, you’re more than a sponsor—you’re an investor in Atlanta’s next generation while connecting your brand to a powerful, authentic cultural moment.

 

Why Sponsors Love This Event

Brand Alignment with Purpose – Position your company as a leader in community impact and youth development
High-Value Audience – 500+ attendees, including civic leaders, Falcons players, influencers, and engaged families
Multi-Channel Visibility – On-site branding, AJ’s 108K+ social following, event content, radio time, and post-event storytelling

All proceeds from Roller Ball 2025 support the AJ Terrell Jr. Academy in doubling its reach 800+ student-athletes by 2026.

We can’t do it without you and, frankly, we wouldn’t want to.

 

If you prefer to submit your sponsorship via check, please email us at community@ajtfoundation.org for next steps.

 

Tickets

WEST END

Named Event Sponsor

$25,000

Exclusive Benefits:

o Premium VIP lounge access for 10 guests

o Top-tier logo placement on all marketing

o Recognition on Mercedes-Benz Stadium displays (including halo screen)

o On-stage speaking opportunity

o Brand feature in recap video & press

o Dedicated social media features

o Shout-out by AJ Terrell on V103’s Big Tigger Morning Show

o Event-day sponsor shoutouts

o Meet & Greet with AJ Terrell

o Exclusive merch bundle

CASCADE

Sponsor

$15,000

Exclusive Benefits:

o Premium VIP lounge access for 6 guests

o Branded activation in general area or Lemon Pepper Lounge

o Stadium display inclusion

o Sponsored DJ set

o Meet & Greet + merch bundle

SWEET AUBURN

Sponsor

$10,000

Exclusive Benefits:

o Premium VIP lounge access for 4 guests

o Branded space in Lemon Pepper Lounge

o Stadium displays + social media mentions

o Meet & Greet with AJ Terrell

MECHANICSVILLE

Sponsor

$5,000

Exclusive Benefits:

o Premium VIP lounge access for 3 guests

o Branded table in Lemon Pepper Lounge

o Event shout-out

o Name listed on donor wall and foundation website

o Meet & Greet with AJ Terrell

PEOPLESTOWN

Sponsor

$2,500

Exclusive Benfits:

o Premium VIP lounge access for 2 guests

o Name listed on donor wall and foundation website

o Event shout-out

o Meet & Greet with AJ Terrell

Due to a change in combos, the count of the following tickets have been decreased:

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Questions about sponsorship? Looking to pay through another payment method? 

Please share your contact information and more details about your inquiry and a member of our team will be on contact.

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