On Friday, October 3, 2025, Atlanta’s culture and community will collide in the best way possible: on skates, in style, and for something that truly matters.
Welcome to Mr. Atlanta’s Roller Ball—a signature fundraising event benefiting the AJ Terrell Jr. Foundation. Hosted at Mercedes-Benz Stadium, we’ve transformed the typical gala into a skating experience that is colorful, nostalgic, and unapologetically Atlanta.
Guests will trade stilettos for skates and tuxedos for tracksuits—creating an electric, culture-forward atmosphere unlike anything the city has seen.
What’s on deck?
- Professional roller-skate showcases
- Open skate sessions to ATL’s hottest DJs (Trap, R&B, Old School)
- Southern sips & bites
- The Lemon Pepper Lounge for VIPs and tastemakers
- Silent auction featuring curated experiences and premium items
- And an opportunity to roll bounce with some iconic ATLiens
Why Partner with Us for Roller Ball 2025?
This isn’t just an event—it’s a statement. We’re inviting mission-aligned brands to support one of the gala season’s most anticipated events, blending culture, community, and purpose in an unforgettable night that will remind you why you love this city.
Your contribution doesn’t just put your logo on a t-shirt--it fuels a movement.
Since our launch, the AJ Terrell Jr. Foundation has:
✔ Served over 1,200 youth through academic coaching, leadership development, and mentorship programs
✔ Reached more than 1,700 community members through activations like Crownucopia and Cheesesteaks for Change
✔ Delivered impact through partnerships with leading organizations like the Atlanta Mission and 100 Black Men of Atlanta
When you partner with us, you’re more than a sponsor—you’re an investor in Atlanta’s next generation while connecting your brand to a powerful, authentic cultural moment.
Why Sponsors Love This Event
✔ Brand Alignment with Purpose – Position your company as a leader in community impact and youth development
✔ High-Value Audience – 500+ attendees, including civic leaders, Falcons players, influencers, and engaged families
✔ Multi-Channel Visibility – On-site branding, AJ’s 108K+ social following, event content, radio time, and post-event storytelling
All proceeds from Roller Ball 2025 support the AJ Terrell Jr. Academy in doubling its reach 800+ student-athletes by 2026.
We can’t do it without you and, frankly, we wouldn’t want to.
If you prefer to submit your sponsorship via check, please email us at community@ajtfoundation.org for next steps.
