A longtime Conway holiday tradition returns! The 2026 Conway Christmas Parade will roll down Main Street on Saturday, December 12 at 10 a.m., bringing together businesses, schools, churches, community organizations and families to celebrate the Christmas season in downtown Conway.

From festive floats and decorated vehicles to marching groups and more, the parade is a chance to get creative, spread some holiday cheer and be part of one of Conway’s most beloved community traditions.

And once again, Santa’s Secret Judges will be watching for the very best entries! Cash prizes will be awarded:

1st Place – $1,000
2nd Place – $500
3rd Place – $250

Gather your group, deck out your entry and join us for the 2026 Conway Christmas Parade!

Each registered entry is limited to a maximum of 50 feet in total length. This includes all vehicles, trailers, golf carts, ATVs and other components participating as part of the entry. For example, a truck and trailer may register as one entry as long as the entire unit does not exceed 50 feet. Entries exceeding the 50-foot limit will be required to reduce the size of their entry or purchase an Additional Parade Entry for $100, allowing up to 50 additional feet of parade space (100 feet total).

New This Year: Premier Parade Placement

Want to get your entry closer to the front of the action? A limited number of Premier Parade Placement upgrades are available for an additional $250. Premier entries will receive priority placement toward the front of the parade lineup, following designated parade officials and other required entries.

Premier placement is limited and available on a first-come, first-served basis. Exact lineup position is not guaranteed.