A Tourism & Wellness Initiative by "TOWN®" | Creative Direction by Brand V®

Once a hidden gem, the South Fork River is about to become Lincolnton’s newest attraction.

Join TOWN® October 23 at 4:00 PM for the unveiling of the Lincolnton River Walk - a scenic 4.6-mile trail designed for walking, running, biking, and community events. This milestone project is part of a larger vision to grow Lincolnton’s local economy by turning our town into a destination—where visitors come for the experience and stay to explore everything our community has to offer. This event also marks the soft launch of TOWN®, the new digital home for entertainment across Lincolnton and Lincoln County—uniting city and county departments, attractions, and small businesses under one experience.

✨ What to Expect

First look at the River Walk vision and design

Opportunities to connect with local businesses and attractions

Details on sponsorships, events, and how to get involved

A sneak peak into TOWN® Live Entertainment

A community celebration of what’s ahead for Lincolnton tourism and locals

Whether you’re a resident, business owner, or visitor, this is your chance to be part of something that will shape our town for years to come. We hope to see you there!