Go Behind the Scenes at Detroit’s Parade Studio!
Ever wondered what it takes to bring a giant parade float, larger-than-life character, or spectacular costume to life? Now you can find out!
Step inside The Parade Company’s Parade Studio and discover the creativity, craftsmanship, and larger-than-life magic behind America’s Thanksgiving Parade® presented by Gardner White!
During this approximately one-hour guided tour, you’ll explore ParadeLand, the 200,000-square-foot creative studio where Detroit’s parade magic comes to life. Get up close to incredible parade floats, explore the world’s largest collection of papier-mâché heads, and peek inside the costume shop featuring more than 3,000 colorful costumes.
You’ll hear fascinating stories about the parade, discover how these spectacular creations are designed and built, and see the incredible artistry that goes into one of America’s most beloved Thanksgiving traditions.
Tickets
What You'll Experience
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Explore ParadeLand — Get an insider’s look at the massive studio where parade magic is created.
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See spectacular parade floats — Get closer than you ever could during the parade!
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Meet the characters — Discover the world’s largest collection of papier-mâché heads.
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Step into the costume shop — See more than 3,000 colorful costumes created right here in Detroit.
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Hear the stories — Learn about the history, traditions, and creative process behind America’s Thanksgiving Parade.
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Capture the memories — Photos are encouraged throughout the tour!
Perfect for Families, Visitors & Parade Fans
Whether you're a lifelong fan of the parade, discovering it for the first time, visiting Detroit, or looking for a fun and unique experience for the whole family, the Parade Studio Tour offers a rare opportunity to see what happens behind the scenes.
Come see the creativity. Discover the craftsmanship. Experience the magic of the parade up close!
Plan Your Visit
Tour Length: Approximately 1 hour
Experience: Guided indoor walking tour
Accessibility: Wheelchair and walker-friendly; strollers welcome
Good to know: The studio temperature follows the outdoor weather, so dress accordingly.
Contact Form
Event Location
The Parade Company
9500 Mount Elliott Street
Studio A
Detroit, MI 48211 US
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