Our Story
LaceUp Running Company (LRC) began with a shared dream. I didn't grow up as an athlete, but over time I discovered a true passion for running and the way it transforms not only the body but also the mind and spirit. My husband, whose love for fitness runs deep, shared that same vision of using movement to inspire healthier lifestyles. Together, we simply wanted to host a run in our community-an opportunity for people to come together, move and have fun.
What started as one local event quickly grew beyond what we could have ever imagined. The energy, excitement, and support we received fueled the expansion of LaceUp Running Company into a series of races across communities and cities in Dallas Fort Worth TX, (DFW).
Our Mission is simple: to create accessible, high-quality race events that encourages families, friends and individuals of all fitness levels to lace up, get moving and experience the joy of being active together.