KINETIC TIMING

How Kinetic Timing & RunSignUp Power Your Race Marketing

While Kinetic Timing handles precision electronic chip timing and finish line production, our integration with RunSignUp unlocks a suite of free, official marketing and runner engagement tools.

You do not need an external marketing agency or paid advertising budget to grow your event. By utilizing these native RunSignUp features, your organization can automate participant outreach, reward word-of-mouth promotion, and drive registrations.

1. Automated Referral Rewards (RunSignUp Referral Tracking)

RunSignUp’s built-in referral system uses word-of-mouth marketing by turning registered participants into race ambassadors.

Official Feature: RunSignUp Referral Program
How It Works: When a participant completes registration, RunSignUp automatically generates a unique referral link for them to share via social media or email.
Setup Strategy: Set a clear threshold (e.g., "Refer 5 friends and receive a $15 refund" or "Refer 5 friends to earn exclusive race swag"). RunSignUp tracks the links and automatically processes refunds or rewards without manual administrative work.

2. Automated Email Marketing & Price Increase Triggers (Email V2)

Eliminate the need for third-party email platforms like Mailchimp or Constant Contact with RunSignUp’s unlimited, zero-cost email marketing system.

Official Feature: RunSignUp Free Email Marketing (V2)
Automated Price Increase Emails: Schedule automated emails to trigger 3 to 5 days before a registration price increase, driving urgency and converting hesitant visitors.
Incomplete Registration (Abandoned Cart) Emails: Automatically send follow-up reminders to users who started registration but left before completing checkout.
Contact List Sync: Upload past runner databases and send pre-built email templates for opening day, sponsor highlights, and pre-race instructions at zero cost.

3. Social Sharing & Custom Participant Badges

Capitalize on runner excitement immediately after checkout to increase organic social reach.

Official Feature: RunSignUp Social Sharing & Custom Badges
Instant Social Prompts: Immediately following payment confirmation, RunSignUp prompts runners to share their registration directly to Facebook, X (Twitter), and LinkedIn.
Custom Digital Badges: Upload branded graphics (e.g., "I'm Registered!") that runners can post with a 1-click link back to your registration page.

4. Digital Loyalty & Group/Team Discounts

Encourage group participation and retain past participants year-over-year.

Official Feature: RunSignUp Groups/Teams & Loyalty Repeat Registrations
Group/Team Setup: Allow corporate teams, school groups, or families to create named teams during checkout. You can offer automatic tier discounts once a team reaches a target size (e.g., 10+ members).
Loyalty Perks: Target runners who participated in past years with custom discount codes or early-access registration links.

5. Real-Time Race Day Engagement (Results & Kiosks)

Participant satisfaction on race day is the primary driver of year-over-year runner retention.

Official Feature: RunSignUp Live Results & Touchscreen Result Kiosks
Instant Digital Results: Finishing times, overall placement, and age-group rankings upload instantly to RunSignUp as runners cross the finish mat.
On-Site Kiosk Lookup: Kinetic Timing sets up interactive, touchscreen kiosks at the finish line where runners can search their stats immediately.